In Europe, privacy consent boxes are the first obstacle a user encounters when they enter a new website. They are presented with excessive information, complex language, two steps confirmation to opt out, and in mobile devices they block all the content.
What are users’ attitudes and behaviors towards consent boxes? Do they know what they are complying to? What they consider before deciding? How does it work in different parts of the world with different regulations? And how can we improve the onboarding experience? These are some of the questions our research aimed to answer.
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To explore further on the topic of consent boxes, our research plan proposed a free version of the Delphi method that we called "The wire funnel". Iterating in each instance into more clarity for the next round, we started with a 10 question general survey for a broad sample of participants. We continued with a detailed survey for less participants, and we finished with interviews/usability testing. We called this method the wire funnel, because topics could get "in and out" as required, and considering the direction of the answers that participants gave us. New iterations of the project in terms of research could contemplate what people understand by "legitimate interest", and a-b testing of new prototypes.
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